4 best practices for your business during COVID 19

It goes without saying that EVERYONE is living through unprecedented times for the last 4 weeks as well as the coming months. Since February, as our agency noticed the virus and threat spreading to the country as well as the industries that would be affected both negatively and positively , we have been pro-active in our marketing approach to help our clients navigate these unprecedented times. I want to publicly share some of the best practices a company's marketing can focus on during the coming days, weeks, and months.

1. Address the situation:

There is no need to hide from the realities employees, customers, vendors and more are dealing with. It is a mistake to avoid the conversation and not address how your company is handling it both in email, web, and social communication. Make sure sympathy is displayed in all messaging. 

2. Be agile:

With the current economic situation and what I will call a "lack of communication" between the federal government and the state and local governments; businesses need to be more agile than ever. This includes social postings, email marketing, media buys, creative and more. To ensure this happens make sure there are daily internal meetings that also include any of your normal agency partners. This is a time to over-communicate internally.

3. Adapt to your new customer:

With new stay home policies and more make sure you think through your customer's changing media  consumption and consumer behavior. This goes with being agile and adapting but it is necessary to navigate through the Covid-19 crisis. 

4. Find Business Opportunities

Partner with local and national charities/causes to help fight the pandemic; if customers are still spending with you, use this time as an opportunity to build goodwill with customers and the community. People won't forget who was there for them when times were hard. 

There is much more to address in the coming days and weeks but I wanted to get this out there and give everyone some food for thought.

-Spencer Hadelman, CEO/Founder