Apple's new policy for app tracking, which will begin rolling out with iOS 14.5, aims to help increase data transparency and user privacy, prohibiting certain data collection and sharing that’s used by apps like Facebook and tools like Facebook pixel.

A good consumer website experience overall is key in converting traffic into sales. If your website is misleading, confusing or hard to navigate, you’ll have a much harder time converting traffic into sales.

When it comes to developing marketing strategies while navigating the ever-changing vaccine distribution period, business leaders need to remain agile. While there’s much excitement surrounding vaccine distribution, there are also a lot of hiccups.

Make sure that the attention-grabbing and unexpected elements happen within the first five to seven seconds of a video because you may not get longer than that to grab someone’s attention and hold it. You can’t build up to it; you need to jump right in.

Spencer began his marketing career as the Director of Business Development at Marketing Partnerships International. He founded his business in 2015 leading his team with outside-of-the-box thinking to strategize and implement marketing tactics for many notable higher education institutes, e-commerce and retail businesses, and golf resorts across the country.

Group think. Getting together and always leaving the door open to come up with new ideas as a company. I believe in a culture where everyone has a right to an opinion and idea, and I make sure that people aren’t afraid to share them. In company meetings always leave time for the question: “does anyone have an idea to improve the company”.

Group think. Getting together and always leaving the door open to come up with new ideas as a company. I believe in a culture where everyone has a right to an opinion and idea, and I make sure that people aren’t afraid to share them. In company meetings always leave time for the question: “does anyone have an idea to improve the company”.

You need to make sure that you’re thinking through the context of the data and any external factors that may cause shifts in consumer behaviors. For example, when planning for 2021, will you go off of 2019 consumer habits? Or will you look at 2020 and what happened during the pandemic?

When advertising on streaming platforms, always make sure that you are still clearly directing viewers back to your website. This method of advertising differs from traditional digital marketing because users can’t just click through to your site and aren’t able to leave the screen to do this.

Whether you choose to keep or hire an in-house marketing team or an outside agency partner, it's important to keep marketing expertise close to your business. When faced with cutting budgets, here are some things to keep in mind when deciding whether to stick with an in-house team or an agency.

User-generated content that showcases the benefits a product or service has delivered can be branded and used in many different ways to sway audiences with the undeniable power of actual reviews.

The new customer acquisition journey is no longer linear and now takes a combination of marketing tactics to achieve optimal results. The number one vehicle to reach new customers? Video.

From education to retail to fashion to hospitality, there are multiple industries that can greatly benefit from AR/VR marketing.

Several agencies have set up plans for attracting new clients that may seem very chic and fashionable to them. From an outsider's perspective, however, the result comes across as sales-y and not very genuine.

When routines get mundane and you have too many corporate Zoom meetings, it's not beneficial. Having scheduled meetings that don’t have an agenda keeps company morale.

You can never learn enough. I think it’s important to always be reading business books, biographies, investigative reporting, and other forms of journalism. It is important to always be learning and exposing yourself to different examples and processing them to see what can come of it.

When I advise men on their career I always tell them the most important characteristic you can have is confidence,” he shares. “If you don't believe in yourself; who else will believe in you and your ideas and vision?”

"We're still in a good place economically," said Spencer Hadelman, CEO of Advantage Marketing. "As gambling and cannabis evolve, there will be even more opportunities, just as we've seen in states like California and Colorado. The bringing in of new jobs will only help the state's economy."