Broken links back to the company’s website can be found on external pages, such as social pages that were once connected and articles that have been removed. These broken links will negatively affect SEO and can be fixed by either updating or removing them entirely.

With the pandemic and current economic climate, we’re in a shifting economy. Because of this, the biggest opportunity to capitalize on for agencies is working with businesses and industries that are going to flourish in this kind of economic cycle.

While we can’t all have an “innie” that erases our personal life stressors while we’re at work or an “outie” that leaves the stress of work behind so we can enjoy our lives outside of the office, there are actionable ways that you can compartmentalize to create a healthy balance.

A lot of ad blockers are more focused on browsers, so optimizing for in-app ads that appear on people’s phones typically alleviates this issue. It’s much more difficult to block ads in apps such as Instagram.

Include a sense of urgency in the subject line and make sure that numbers are included, rather than just words—“2 days left in the sale!” for example. Including a question can also increase open rates.

What’s the No. 1 selling point of your elevator pitch? Make sure that those “gateway” products and/or services are the main feature on your page—this includes both imagery and caption messaging. Another important thing to keep in mind is that if you’re using video, make sure that the file size isn’t too large, leading to a delay in page loading.

Make the checkout process easy and ensure that all applicable payment options are available—Affirm, Apple Pay, Google Pay, PayPal and so on. Retargeting potential customers who abandon their carts is another great tactic to adhere to.

Have honest conversations with your team and let them know that your criticism is coming from a place of communication and respect—it’s not personal. Don’t beat around the bush, and don’t let the issue keep growing by avoiding it.

Changes in workplace expectations and an increase of remote work opportunities over the past two years is a large factor in this, but other things to consider are generational mindsets, a competitive job market and, of course, the economy.

An inside look at the business and marketing of golf.  Spencer also shares some great travel tips and unique insights in the Back 9 questions.

A two part podcast series discussing everything from fixing the Chicago Bears, Advantage Marketing, golf properties, marketing for "Hello Kitty" to Bandon Dunes, Who Talon Golf is, the appeal of power, and more.

Always make sure you're clear and concise on deliverables and expectations the consumer should have — when you’ll be in touch, a timeline for deliveries, etc. Cosmetically, you can leave a more lasting touchpoint by using art, images, or a funny gif rather than just plain text.

While you should obviously repurpose any accolade or testimonial in your marketing tactics, an even more eye-catching and effective way to do this is to use it as the headline in a newsletter or as the caption on a social media post.

Capturing your audience’s attention within the first few seconds of an ad — whether on television, Instagram, Spotify or other platform — needs to be a top priority. We’ve all become numb to ad content and just scroll by or tune out unless it’s something that is carefully crafted specifically to our interests that stands out.

Be smart about the way you are positioning the product. Although it may be seasonal, presenting the product as a need instead of a want will keep your customers coming back for more.

Video is obviously king, but doing something different with animation will help you stand out even more.

Mass video consumption through OTT will become much more specific thanks to retargeting capabilities, and you’ll see a lot more advertising in mainstream media formats that are individualized for that viewer.

It can be harder to market products and services that aren’t traditionally seen as “sexy,” but only if you’re not thinking outside the box and putting yourself in the eyes of the target consumer. With all the available resources in today’s marketing landscape, there is always the ability to amplify sales efforts if you’re thinking creatively and strategically.

If you’re at a point where you feel as though you’ve exhausted your organic and guerrilla paid marketing efforts and want to dip into paid advertising without a hefty budget, then a social campaign is the right fit because other vehicles tend to be more expensive.

Always keep your sales team incentivized so that they “have skin in the game.” Another important thing to keep in mind and to reiterate for your sales team is that they’re in a relationship-related business, and success will come from relationship building.