Remnant Advertising

Remnant advertising is a great way to use a reserve budget on last minute media opportunities. Advantage Marketing partners with media outlets throughout the country and is able to secure these deals for our clients.

WHAT IS REMNANT ADVERTISING?

Often times, media outlets will have unsold inventory. When this happens, the media outlet can either use it to air a “house ad”, give it away for use as a PSA, or as a bonus to existing clients. There is one other option. Rather than taking a loss on this media space, the media company will offer the space at a deeply discounted rate.  This means an advertiser can buy what is typically expensive media at a significantly lower cost!