A bonus gift or loyalty gift that is associated with the brand goes a long way. People like free things, and it will keep you top of mind after the transaction.

Marketers need to expand their horizons and look beyond their specific industry to tap into the wealth of marketing approaches to better target their customers and drive success.

Gen-Z has a fear of missing out on experiences, so the “don’t miss out” strategy works well. You see this a lot with influencer marketing strategies that are being implemented.

Sales and marketing is a complete ecosystem, and you need each other. You aren’t siloed; you’re a team. Working as a team toward a common goal that you set together helps boost morale and confidence.

My advice would be to leverage other out-of-home marketing options that are near the host city. One example would be to utilize kiosks and screens for billboards and video at host-city airports to target people flying in and out for the event.

Sometimes, marketing companies do stunts that backfire because they aren’t keeping in mind world events and social climates, nor the amount of time, effort, and resources it takes.

Make sure to take advantage of all of the targeting capabilities that Amazon offers. There isn’t a company that has more purchased consumer behavior data than Amazon—make sure that you utilize it. It’s not just about the ad space, but also the secondary data value that comes with it.

Requiring a piece of information that’s more personal and goes beyond a form’s auto-fill options will filter out real leads versus unrealistic signups. For example, someone putting in a style preference or their sizing shows that they put more thought into the purchase by having to go beyond the auto-population of name, email, and phone number.

When it comes to the holiday season, the competition is stiff for businesses big and small that are trying to stand out in a sea of marketing campaigns and tactics. There are certain companies that naturally come to mind as go-to destinations for purchasing gifts.

A best practice for capturing Gen-Z attention is using short-form video content. With that said, making sure you provide a reason to watch until the end or to scroll through a carousel of images is also crucial. Achieving a good result lies in making sure that there is some type of fear-of-missing-out effect within the content: What will they miss out on if they exit too soon?

A lot of businesses only track their ad efforts. However, it’s important to make sure that you also have UTM codes, event tracking, and your key performance indicator events tagged in your Google Analytics.

For brick-and-mortar stores or in-person services, being a “secret shopper” and going through the customer journey yourself helps you learn about the audience through firsthand observations. You can also dive deeper into this by trying it at different times of the week and day.

There are guidelines to help you clearly communicate your strategy to set the right budget, use it effectively, and estimate ROI to the best of your ability.

Search marketing is the most impactful marketing channel. No matter how niche you are in B2B, a lot of people start their info-gathering process with Google or another search engine channel. The best practice is to make sure all of your ducks are in a row concerning your search engine results first.

Time is one of our scarcest resources—the value is intangible and ultimately finite. This is why it’s so important to make thoughtful decisions about what we choose to dedicate our time to and what we’re gaining in the long run from the loss of those hours.

As we head into 2023, it’s time to rethink your talent acquisition strategy to make sure your new hires are not only the right fit for the job but will have longevity with your company.

The most successful agencies are led with confidence and a clear direction. So what does it take to become a fearless leader? Today’s guest shares how to earn clients’ trust while remaining unbothered by others’ opinions. 

A shocking out-of-home campaign is my favorite tactic. Putting something on your billboards or signage that isn’t expected by consumers makes them think and encourages them to find out more.

At Advantage Marketing, we’ve always sent holiday cards and gifts to clients—not just to the decision makers, but also to support staff. We also include gifts for outside vendors who are involved in the client work, and are sometimes overlooked, to let them know they’re appreciated.

Whether it’s agencies building loyalty with clients or brands with consumers, the core strategy should be to build compassion and human connection.

Broken links back to the company’s website can be found on external pages, such as social pages that were once connected and articles that have been removed. These broken links will negatively affect SEO and can be fixed by either updating or removing them entirely.

With the pandemic and current economic climate, we’re in a shifting economy. Because of this, the biggest opportunity to capitalize on for agencies is working with businesses and industries that are going to flourish in this kind of economic cycle.

While we can’t all have an “innie” that erases our personal life stressors while we’re at work or an “outie” that leaves the stress of work behind so we can enjoy our lives outside of the office, there are actionable ways that you can compartmentalize to create a healthy balance.

A lot of ad blockers are more focused on browsers, so optimizing for in-app ads that appear on people’s phones typically alleviates this issue. It’s much more difficult to block ads in apps such as Instagram.

Include a sense of urgency in the subject line and make sure that numbers are included, rather than just words—“2 days left in the sale!” for example. Including a question can also increase open rates.

What’s the No. 1 selling point of your elevator pitch? Make sure that those “gateway” products and/or services are the main feature on your page—this includes both imagery and caption messaging. Another important thing to keep in mind is that if you’re using video, make sure that the file size isn’t too large, leading to a delay in page loading.

Make the checkout process easy and ensure that all applicable payment options are available—Affirm, Apple Pay, Google Pay, PayPal and so on. Retargeting potential customers who abandon their carts is another great tactic to adhere to.

Have honest conversations with your team and let them know that your criticism is coming from a place of communication and respect—it’s not personal. Don’t beat around the bush, and don’t let the issue keep growing by avoiding it.

Changes in workplace expectations and an increase of remote work opportunities over the past two years is a large factor in this, but other things to consider are generational mindsets, a competitive job market and, of course, the economy.

An inside look at the business and marketing of golf.  Spencer also shares some great travel tips and unique insights in the Back 9 questions.